Mário Rui Araújo Ribeiro
Assistant Professor | Founder & CEO, WHC | Founder & Business Developer, Zela Family Care
Areas of Expertise: Healthcare Practice, Entrepreneurship/ Start-Ups
Mário Ribeiro combines clinical expertise, academic excellence, and entrepreneurial experience to drive innovation in healthcare. A nurse with a strong background in intensive care and an Assistant Professor, he is currently pursuing a PhD in Management with a focus on innovation, strategy, and the future of healthcare.
As Founder & CEO of WHC and Co-Founder of Zela Family Care, Mário develops technology-enabled, person-centered healthcare solutions that improve accessibility, care coordination, and patient outcomes. His work integrates digital health, artificial intelligence, and strategic management to create sustainable healthcare models beyond traditional clinical settings.
Passionate about empowering innovators, Mário supports entrepreneurs in transforming healthcare ideas into practical, patient-centered solutions by combining clinical insight with business and innovation expertise.
“Innovation in healthcare begins when clinical knowledge meets entrepreneurial thinking and a commitment to improving people’s lives.”
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Contact
email@domeniu.com
